Nike created a new Air Max 97 colorway called Rainforest Green, which takes inspiration from the jerseys worn by the Miami Hurricanes basketball team.
The Air Max 97s utilize the same iconic design they're known for, with wavy lines featured along the uppers in alternating hues of white and gray, as well as transparent accents on the soles. Nike's classic Swoosh logo is shown on the sides of the uppers as well, where it's included in a small embroidered design.
While the majority of the sneakers are overtaken by hues of white, gray and turquoise, Nike includes plenty of vivid orange accents that provide lots of contrast. These components are featured within the transparent soles, as well as on the inner lining.
Image Credit: EASTBAY
Key Themes Behind This Trend
- Retro Team-colored Sneakers
- This trend embraces nostalgia by creating sneakers inspired by iconic sports teams.
- Celebrity-inspired Sneaker Colorways
- This trend taps into the influence of celebrities by designing sneaker colorways inspired by their favorite teams.
- Limited Edition Sports Team Collaborations
- This trend focuses on exclusive partnerships between sports teams and sneaker brands, creating highly sought-after collectible sneakers.
Where This Applies
- Athletic Footwear
- The athletic footwear industry should explore collaborations with sports teams to create special edition sneakers that tap into fan culture.
- Sports Merchandise
- The sports merchandise industry can benefit from developing unique sneaker colorways inspired by iconic sports teams to attract fans.
- Fashion Retail
- The fashion retail industry can capitalize on the popularity of team-themed sneakers by stocking and promoting limited edition collaborations.
