Not long ago, Nike released an all-gold Air Jordan 6, updating the model with a bold finish that's enhanced by an oversized Jumpman tag that hangs down from it -- now, the brand is back with some new Air Jordan 1s.
With the low-top model much more subtle than the Air Jordan 6, the silver material that's used to construct its upper has a different effect. In addition to being a bit more versatile, while still remaining bold in its appearance, the new Air Jordan 1s feature very little branding -- replacing the Swoosh logo with the metallic material that's largely uninterrupted for the entirety of the design.
Exceptions to this include the matte gray tongue and heel accents, as well as the white sole and laces.
What Makes This Trend Stand Out
- Minimalist Design
- Opportunity for brands to create sleek and sophisticated designs with subtle branding touches.
- Metallic Finishes
- Continued trend of using metallic finishes in sneaker designs for eye-catching appeal.
- Brandless Aesthetics
- Growing trend of minimizing branding in fashion designs to focus on product quality and aesthetics.
Sectors Adopting This
- Footwear
- Opportunity for footwear brands to experiment with minimalist design and metallic finishes for a fresh look.
- Fashion
- Opportunity for fashion brands to explore brandless aesthetics and focus on product quality for a more refined look.
- Athletic Apparel
- Continued trend of using metallic finishes in athletic apparel designs to add a fashion-forward element to activewear.
