The Netflix Collections section is undergoing testing with curated content made by people. The Netflix Collections section is currently undergoing testing on iOS devices and will help users be directed to content. Netflix indicates the new section is created by experts from the company who have organized content based on similarities, where other sections on the platform are derived from a viewers history.
The new section could provide users with new ways to easily find content on the platform. As streaming rises in popularity, other features on the service could make Netflix stand out. Human curated content could provide better customer experience as users would have an easier time looking for video content to watch.
Image Credit: Netflix
What's Driving This Trend
- Human Curated Content
- Disruptive innovation opportunity: Exploring the potential of human experts curating content to improve user experience.
- Personalized Recommendations
- Disruptive innovation opportunity: Creating personalized recommendations based on curated content to aid users in discovering new content.
- Improved Customer Experience
- Disruptive innovation opportunity: Enhancing the customer experience by providing curated content that is organized based on similarities.
Who This Affects Most
- Streaming Services
- Disruptive innovation opportunity: Implementing human-curated content sections to differentiate from competitors and attract more users.
- Entertainment
- Disruptive innovation opportunity: Leveraging human-curated content to improve content discovery and user engagement in the entertainment industry.
- Digital Platforms
- Disruptive innovation opportunity: Incorporating human-curated content sections to enhance user experience and retention on digital platforms.
