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Netflix Decouples Its Price Structures and Goes Green(er)

 - Jul 20, 2011
References: netflix.mediaroom & treehugger
The hard copy, believe it or not, may be a relic of the past and Netflix knows it. In a world where movies can instantly be streamed to your living room at an affordable rate, one has to ask himself whether millions of plastic, non-reusable DVD boxes are truly necessary.

In the quest for convenience, a valuable method of sustainability was found: digitization. Thirty years ago, the movie-renting process involved driving across town (twice), the carbon footprint associated with home entertainment has almost been erased thanks to companies like Netflix.

Recently, the video streaming company reorganized its rental structure, forcing customers to choose between DVD hard copies and streamed video. The former option is more expensive and, frankly, troublesome. Why wait for the mail to deliver your movie when you can instantly watch it? If your answer is "I don't know," then you may be on your way to personal, movie-watching sustainability!