Nike's Net Collector Society Launches in Time for March Madness
Meghan Young — March 26, 2015 — Fashion
References: news.nike
Nike Basketball has released its Net Collector Society collection just in time for March Madness. Inspired by past NCAA championships, the name refers to "those who cut down the nets in March and were crowned champions," writes Nike. Comprised of the Hyperchase and Zoom HyperRev 2015, to name a couple, the Net Collector Society collection is at once colorful and subdued.
Boasting a collage design that focuses on the colors of the winning teams, the pieces also have the NCS logo emblazoned on them. Although all the pieces in the Net Collector Society collection are made with performance in mind, they are stylish keepsakes fans will love to wear off the court. Perhaps they'll even make repeat appearances at the Final Four.
Boasting a collage design that focuses on the colors of the winning teams, the pieces also have the NCS logo emblazoned on them. Although all the pieces in the Net Collector Society collection are made with performance in mind, they are stylish keepsakes fans will love to wear off the court. Perhaps they'll even make repeat appearances at the Final Four.
Trend Themes
1. Performance Meets Style - The Net Collector Society collection is an example of how sports brands can create performance-driven products with a stylish edge, presenting a disruptive innovation opportunity for the fashion and sports industries to merge and target a wider audience.
2. Nostalgia Marketing - The Net Collector Society collection taps into nostalgia, allowing sports fans of all ages to reminisce about past NCAA championships and presenting a disruptive innovation opportunity for brands across various industries to use nostalgia marketing to create unique product lines.
3. Limited Edition Collections - The Net Collector Society collection is a limited edition release, driving demand among collectors and enthusiasts and presenting a disruptive innovation opportunity for brands to create high-demand, limited edition collections to add value to their product lines.
Industry Implications
1. Sports Apparel - Sports apparel brands can take inspiration from the Net Collector Society collection and create performance-driven products with a stylish edge, targeting a wider audience and presenting a disruptive innovation opportunity for the sports apparel industry.
2. Fashion - The Net Collector Society collection highlights the potential for sports brands to merge with the fashion industry, presenting a disruptive innovation opportunity for fashion brands to create unique products that appeal to a wider consumer base.
3. Collectibles - The Net Collector Society collection's limited edition release drives demand among collectors and enthusiasts, presenting a disruptive innovation opportunity for collectibles brands to collaborate with sports brands and create high-demand, limited edition collections.
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