British lifestyle imprint Mallet London introduces its new Neptune Sneaker silhouette as the latest footwear to join its roster. The shoes are made with inspiration from London's skyline, specifically the Gherkin skyscraper. Tommy Mallet, creative director of the brand explains that “The eagerly awaited Neptune represents the rebirth of Mallet London, our creative journey started amidst the council tower blocks, only to soar to new heights with inspiration drawn from the city skyscrapers.”
The Gherkin is in the city's financial district with definitive lines and curves that define the entire building. This makes its way onto the sneaker in the form of interweaving mesh and leather throughout the upper with a molded TPU cage wrapped around. It all rests on a lightweight outsole with an air bubble for stability.
Image Credit: Mallet London, <a rel='nofollow' href='https://hypebeast.com/uk/2023/6/mallet-london-sneaker-silhouette-neptune-release-info'>hypebeast</a>, <a rel='nofollow' href='https://mallet.com/'>mallet</a>
Why This Trend Is Growing
- Building-inspired Sneakers
- Opportunity for footwear brands to create unique and innovative sneaker designs inspired by iconic buildings.
- City Skyscraper Influences
- Potential for fashion brands to incorporate architectural elements and aesthetics into their designs and collections.
- Mesh and Leather Combination
- Possibility for material technology companies to develop advanced mesh and leather combinations for sneakers with enhanced comfort and durability.
Industries Being Reshaped
- Footwear
- Footwear industry can explore collaborations with architecture and design firms to create building-inspired sneaker collections.
- Fashion
- Fashion industry can leverage architectural influences to create avant-garde clothing and accessories collections.
- Material Technology
- Material technology sector can experiment with new combinations of mesh and leather materials for various applications in footwear and other industries.
