The Neoshell Reliance Rainjacket by Filson Can Last Through Any Season
Madison Mackay — March 19, 2018 — Fashion
References: filson & gearpatrol
Outerwear company Filson created the new Neoshell Reliance Rainjacket, a waterproof coat for men that mixes style with utility.
This new jacket was made to withstand every season, adapting to temperatures from the mid 30s to the low 60s with rain, snow and sun. The exterior was made from a three-layer polyester that allows for a comfortable stretch while still keeping moisture out. With a waterproof internal pocket and zippered exterior pockets, the jacket was made to protect anything a consumer could carry, while still offering a sleek style that can be worn day-to-day.
The new Neoshell Reliance Rainjacket by Filson is lightweight enough to be packed down into a small carrying case for travel and is available online now for $395.
This new jacket was made to withstand every season, adapting to temperatures from the mid 30s to the low 60s with rain, snow and sun. The exterior was made from a three-layer polyester that allows for a comfortable stretch while still keeping moisture out. With a waterproof internal pocket and zippered exterior pockets, the jacket was made to protect anything a consumer could carry, while still offering a sleek style that can be worn day-to-day.
The new Neoshell Reliance Rainjacket by Filson is lightweight enough to be packed down into a small carrying case for travel and is available online now for $395.
Trend Themes
1. Adaptive Outerwear - Creating outerwear that can withstand various weather conditions and adapt to different temperatures presents an opportunity for disruptive innovation in the fashion industry.
2. Waterproof Technology - Utilizing advanced waterproof materials and technologies in apparel design offers innovative possibilities for outdoor and performance wear manufacturers.
3. Multi-functional Design - Developing clothing with multiple functions and storage capabilities opens up avenues for disruptive innovation in the fashion and travel industries.
Industry Implications
1. Fashion - The fashion industry can capitalize on creating resilient outerwear that combines style with utility, catering to consumers' need for versatile and durable clothing.
2. Outdoor and Performance Wear - Brands focusing on outdoor and performance wear can leverage waterproof technologies to develop high-performance garments that withstand various weather conditions.
3. Travel Gear - The travel industry can benefit from designing lightweight and compact clothing that can be easily packed, offering convenience for travelers without compromising on function and style.
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