Neiman Marcus Takes You To Outerspace

 - Oct 5, 2006   Updated: Aug 31 2011
References: today.reuters & gushmagazine
This year the luxury retailer Neiman Marcus is selling a space trip in their catalogue that includes a spectacular view of Earth and the chance to feel to experience weightlessness. The space charter for you and five of your best friends costs $1.76 million and includes medical assessments, training, a ride on the Virgin Galactic spaceship and an after-party at Virgin boss Sir Richard Branson's private-island retreat in the Caribbean. (GUSH Magazine)

Implications - For consumers fortunate enough to live their lives based on a disposable income, high-end luxury products are the most appealing. Exclusivity and status are two qualities in products to which this particular group of individuals is highly attracted, and businesses can benefit from catering to this demographic.