Ned Corbett-Winder has created a truly phenomenal business model that plays on both nostalgia for real world objects and the excitement that goes with receiving something in the mail. The company NOTANOTHERBILL offers its customers a different creative gift every month.
What I particularly like about the business model that Ned Corbett-Winder has implemented is that it offers customers a great amount of variety and excitement; customers never know what they are going to receive. This is a fantastic idea.
Implications - The digital revolution has made consumers nostalgic for tangible objects. Ned Corbett-Winder's company draws upon this sentiment by providing gifts delivered by post. Companies should draw from this example by how consumers value real objects.
Key Themes Behind This Trend
- Monthly Subscription Gifts
- Subscription-based models that offer creative monthly gifts delivered directly to customers have significant potential in the market
- Tangible Object Nostalgia
- The growing consumer sentiment towards tangible objects can be leveraged by companies for generating excitement and variety in their model
- Surprise-and-delight Model
- Implementing a surprise-and-delight business model, where customers are surprised with unexpected gifts every month, can increase customer engagement and loyalty
Where This Applies
- E-commerce
- E-commerce retailers can add value to customers and increase loyalty by providing monthly subscription gifts that are delivered directly to their doorstep
- Gifts and Specialty Goods
- The gifts and specialty goods industry can adopt the monthly subscription model to increase customer engagement and attract a larger customer base
- Mail and Delivery Services
- Mail and delivery services can work towards collaborating with subscription-based businesses that deliver tangible objects to customers on a monthly basis
