Walthers' Build-A-World Modeling Kit is the first model railroad subscription program of its kind in the industry and it makes it easy for hobbyists to receive products straight to their front door. With three themes to choose from (Mainstreet USA, the American Farmstead and Northwoods Retreat) the program is split into six different project kits. Each month, the kit builds upon the previous one, so that the finished result is a 12" x 24" diorama.
Appealing to new and experienced modelers, the world-building kit makes it easy to participate in the hobby. The Build-A-World Modeling Kit not only provides all of the necessary tools and materials for getting started but also how-to videos for perfecting the scenes.
Why This Trend Is Growing
- Model Railroad Subscriptions
- Subscription-based hobby kits with a build-upon-the-previous-kit format can appeal to both new and experienced modelers, creating an opportunity for businesses looking to enter the model railroad market.
- DIY Subscription Services
- Subscription services that offer a DIY experience can appeal to a wide range of hobbyists and offer opportunities for innovation in various industries.
- Online Video Tutorials
- Online video tutorials can enhance the customer experience by providing helpful instructions and tips, and by using creative video content creation, businesses can differentiate their brand from competitors.
Industries Being Reshaped
- Model Railroad
- The model railroad industry can take advantage of the subscription-based format to target new and experienced hobbyists, while also offering a more accessible and convenient experience.
- DIY Hobby
- The DIY hobby industry can explore subscription-based services to offer convenience and creative inspiration to their customers, providing a unique way to get involved in their favorite hobbies.
- Online Learning Platforms
- Online learning platforms can benefit from offering video tutorials, providing a valuable resource for customers and helping businesses build their brand identity and customer loyalty.
