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Nature-Inspired Running Sneakers

Zegna and norda Launch Earth-Friendly Nature-Themed Collection

— March 3, 2023 — Lifestyle
Zegna and norda have released a footwear and apparel collection derived from themes of outdoor nature. The inspiration for this collection comes from both brands’ love of nature and the commonality of using sustainable and quality materials in their products. norda co-founders Nick and Willa Martire spoke about Zegna, saying: “Their passion for craftsmanship and 110+ year commitment to sustainability and innovation is remarkable and a future norda aspires to create.”

The collection consists of three different colorways of the norda 001 trail running sneaker. The colorways include black/orange/white, all black, and olive/neon yellow/white. Each sneaker contains norda’s bio-based Dyneema upper and a Vibram Litebase midsole with Megagrip outsole. Additionally, there is a Zegna watermark is placed on the lateral midfoot. As for the apparel, it involves matching-tone lightweight jackets, tees, shorts and more. The sneakers are priced at $595 and the collection will be available on March 6.

Image Credit: Zegna, hypebeast, hypebeast
Trend Themes
1. Nature-inspired Fashion - Opportunities for brands to incorporate eco-friendly materials and designs inspired by nature in their collections.
2. Sustainable Sportswear - Potential for using bio-based and recycled materials in athletic wear to reduce environmental impact.
3. Trail Running Sneakers - Growing demand for outdoor and trail running creates an opportunity for innovative and sustainable sneaker designs.
Industry Implications
1. Fashion Industry - There is potential for the fashion industry to incorporate eco-friendly materials and designs that draw inspiration from nature into their collections.
2. Sportswear Industry - There is potential for the sportswear industry to use bio-based and recycled materials in athletic wear to reduce environmental impact.
3. Athletic Footwear Industry - There is potential for athletic footwear companies to design innovative and sustainable sneakers that cater to the growing demand for outdoor and trail running.
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