Botanical Sunglasses Collections

Schwood's Badland Collection Features Natural Elements

Eyewear label Schwood has taken natural elements as inspiration for its latest range of sunglasses. Titled the Badlands collection, these pieces of eyewear capture the beauty of nature.

Encapsulating their inspiration, Shwood has ventured into an innovative manufacturing process known as stabilization. This new process allows natural elements to be cast in resin, made durable and long lasting. Schwood used stabilization in partnership with their hand-made processing technique to create a unique four piece collection. The label has taken desert flowers and has transformed them into wearable pieces of art which embody the terrain of the badlands.

Though stabilization was used to create casual and naturalistic sunglasses, the new manufacturing process will surely see an endless amount of materials put to creative uses.

Nature-inspired Sunglasses
Opportunity for other eyewear brands to explore using natural elements as inspiration for their sunglass collections.
Stabilization Manufacturing Process
Potential for other industries to adopt the stabilization process to create durable and long-lasting products using natural materials.
Wearable Art
A chance for artists and designers to collaborate with eyewear labels and create unique, artistic collections.

Industries Being Reshaped

Eyewear
Eyewear brands can leverage the trend of nature-inspired sunglasses to create unique collections that appeal to environmentally-conscious consumers.
Manufacturing
Manufacturing industries can explore the potential of the stabilization process to create innovative, durable products using various natural materials.
Art and Design
Artists and designers can collaborate with eyewear labels to create wearable art pieces that combine fashion and artistic expression.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 19%
Freshness 8%

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