With Native Shoes coming out with a line combining both comfort AND style, the classic Crocs line may be swimming in deep waters.
These shoes, incorporating the general features and comfort of Crocs, also remind us of the stylish casual footwear we’re used to. Coming in bright yellows, reds, blues and the classic black and white, these kicks may very well be a replacement sneaker for many people's worn-out Crocs.
Implications - One of the best ways a company can engender good will from consumers is by appealing to them on two seemingly opposite product concepts. A brand that can point to a radical design and practical use, or stylish design and comfort wear, can advertise itself as an 'all-in-one' product.