The month of January is almost synonymous with the idea of self-improvement. Many consumers are looking to get in shape and focus on their health, however, due to physical distancing restrictions getting access to a gym is not always guaranteed. As a result, many consumers are taking up running and in search of winter-ready running gear to keep them warm amid cold winter weather.
Nathan Sports is one lifestyle brand leading the way with its range of must-have essentials for winter runs. The brand offers reflective touch-screen running gloves, insulated handhelds that prevent water from freezing, and, in the era of physical distancing, a Run Safe Face Mask that allows you to safely run in crowded areas with a breathable, sweat-wicking material.
Image Credit: Nathan Sports
What's Driving This Trend
- Winter-ready Running Gear
- Winter-ready running gear is becoming a popular trend as consumers look for ways to exercise outdoors during the cold season.
- Reflective Running Gear
- Reflective running gear is becoming a popular trend as consumers look for ways to safely run in the dark, low-light environments.
- Run Safe Face Mask
- The Run Safe Face Mask has potential as a trend as physical distancing affects our daily lives.
Who This Affects Most
- Sporting Goods Industry
- As more consumers prioritize physical activity, there is an opportunity for innovation in the sporting goods industry to create winter-ready running gear and accessories.
- Apparel Industry
- The apparel industry can innovate by adding reflective and insulated elements to workout clothing for winter and low-light situations.
- Health and Wellness Industry
- The health and wellness industry can promote outdoor activities, develop winter-ready exercise routines, and offer outdoor gear for low temperatures for consumers to avoid gym closures and social distancing measures.
