Nasty Gal, the fashion label adored by both Gen Z and Millennial consumers, recently enlisted American model and actress Emily Ratajkowski for its Fall/Winter 2020 campaign.
Nasty Gal is dedicated to empowering women of all walks of life, and opted to have Emily as the face of the campaign as the model is known for her strong position on women's rights. Emily uses her platform to advocate for women's rights, spread positivity, and is a symbol of female empowerment, all values that Nasty Gal embraces and encourages. Emily embodies the brand to its core.
Nasty Gal's Fall/Winter 2020 campaign draws inspiration from the '80s and '90s and features bold Springs, including zebra, with avant-garde silhouettes that range from cutouts, slits, and plunging necklines. The entire range is available to shop online, with prices $12 to $306.
Image Credit: Nasty Gal
Key Themes Behind This Trend
- 80s-themed Fashion
- Opportunities for companies to create fashion with bold prints, unique cuts, and daring silhouettes inspired by the 80s trends seen in Nasty Gal's Fall/Winter 2020 campaign.
- Empowerment Marketing
- Opportunities for businesses to showcase empowerment and social justice through marketing campaigns, like Nasty Gal's partnership with Emily Ratajkowski and their dedication to empowering women.
- Online Shopping
- Opportunities for e-commerce businesses to sell clothing online, like Nasty Gal's entire Fall/Winter 2020 range, reaching Gen Z and Millennial consumers who prefer online shopping.
Where This Applies
- Fashion
- Fashion companies can innovate by designing clothing with bold prints, unique cuts, and daring silhouettes inspired by the 80s trends seen in Nasty Gal's Fall/Winter 2020 campaign.
- Marketing
- Businesses can innovate by showcasing empowerment and social justice through marketing campaigns, like Nasty Gal's partnership with Emily Ratajkowski and their dedication to empowering women.
- E-commerce
- E-commerce businesses can innovate by selling clothing online, like Nasty Gal's entire Fall/Winter 2020 range, reaching Gen Z and Millennial consumers who prefer online shopping.
