Tea Towel Bibs

The Napkid Apron is a Substantial Smock Capable of Catching Food Scraps

Many parents can confirm that the standard baby bib catches very few of the spills and stains that get hijacked by gravity, refused by the consumer or simply miss the hatch, so the Napkid Apron aims to become a more inclusive protective covering.

The real trouble may begin when toddlers start feeding themselves, figuring out how to use utensils effectively, and discovering the fun that playing with food can be. The solution created by Madame la Marchande is essentially a large fabric serviette, punctured with two grommets and strung with a neck strap.

A truly simple concept, this expansive smock is big enough to cover just about every part of a child's outfit that's in danger of being destroyed by his meal. The Napkid Apron comes in three colors, and playfully wishes its wearer "Bon appétit!"

Child Mealtime Protection
Opportunity to create new protective gear to catch spills and stains during mealtime for children.
Practical Babywear
Room for innovative baby clothing designs that are both practical and stylish.
DIY Innovation
Parents can create an opportunity for personalized Apron designs for their children.

Sectors Adopting This

Baby Products
Napkid Apron has potential to disrupt current bib products offered in the baby industry.
Textile Manufacturing
New protective materials can be developed for children's Aprons.
Handmade Goods
Opportunity to create personalized Napkin Aprons with unique designs for children.
SCORE
0.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 2%
Activity 6%
Freshness 8%