Some people wonder why Europeans are so naturally chic; it's because of their casually laid-back yet cool aesthetic, such as that seen in the Nanushka Fall 2011 collection.
Created by Hungarian designer Szandra Sandor, the Nanushka fashion label began in 2005 in Budapest and has since offered European fashionistas classic looks premised on comfort and chic playfulness. This is definitely evident in the Nanushka Fall 2011 line, which uses materials like tweed and knit in slouchy sweaters, tees and jackets, paired with leggings or casual trousers. Perfect for the around-town gal who wants to look stylish but not overdone, the collection also includes a stylish over-sized car coat, cute roll-up shorts and a floor-length knit skirt.
Designer Szandra Sandor, who graduated from the London College of Fashion, has certainly put together a classic collection that speaks to today's hip but ultimately casual female.
What Makes This Trend Stand Out
- Slouchy Fashion
- Opportunity to create comfortable and casually cool clothing designs that promote playful and laid-back looks
- Knit Materials
- Innovation opportunity to explore and experiment on how materials like knits can be elevated and integrated in designing fashion pieces
- Comfort Chic
- To explore and develop contemporary clothing and accessory designs that prioritize both comfort and style
Sectors Adopting This
- Fashion Apparel
- Offers an excellent opportunity for designers to create slouchy and comfortable items that are stylish and trendy
- Textile Manufacturing
- Opportunity to create new and innovative knit materials that can be used in clothing and accessories to achieve a more laid-back look and feel.
- Women's Clothing and Accessories
- An avenue to develop comfortable yet still fashionable everyday wear that appeals to modern women with active lifestyles.
