The Myriad Collection by Cyma is an exquisite set of timepieces that was inspired by the beauty of the universe. The faces of these watches showcase stunning celestial designs that embody the essence and elegance of space.
The collection has three models: the Chrono New World, Chrono Fascination and City Watch. Each model has multiple variations that play with different space-inspired designs.
Implications - Consumers are constantly seeking out new experiences that explore the unfamiliar and the unknown. While not everyone can encounter the universe beyond planet earth, products that provide consumers with a similar experience or that share comparable characteristics or qualities will certainly appeal to a wide clientele. Companies need to focus a greater amount of their creativity towards creating products that generate positive emotions people can associate with their brand name.