7-Eleven Launched a Loyalty Program Through the Mobile My7E App
Daniel Johnson — June 16, 2020 — Business
References: marketing-interactive
7-Eleven Malaysia recently launched a loyalty program through the My7E app. The My7E app will provide consumers with birthday rewards, exclusive product offers, e-stamp cards, 7REWARDS, and more. Additionally, users can link their app with a B Infinite Card, or Razer Pay e-wallet, to pay in the way that is most convenient for them.
The CEO of 7-eleven, Colin Harvey, stated that the company will continuously look to optimize the app. The company will collect consumer feedback through the app, which will be used to inform future decisions.
Ronnan Lee, the 7-Eleven GM of marketing, stated that the company launched the loyalty app in order to better attract Millennial consumers who seek out personalization and gamified experience. The app may also help to recover financial losses from COVID-19, though a heightened sense of engagement among consumers of Millennial ages.
Image Credit: Shutterstock
The CEO of 7-eleven, Colin Harvey, stated that the company will continuously look to optimize the app. The company will collect consumer feedback through the app, which will be used to inform future decisions.
Ronnan Lee, the 7-Eleven GM of marketing, stated that the company launched the loyalty app in order to better attract Millennial consumers who seek out personalization and gamified experience. The app may also help to recover financial losses from COVID-19, though a heightened sense of engagement among consumers of Millennial ages.
Image Credit: Shutterstock
Trend Themes
1. Personalized Loyalty Programs - Opportunity to create personalized loyalty programs that appeal to Millennial consumers seeking personalized and gamified experiences.
2. Mobile Payment Integration - Opportunity to integrate mobile payment solutions, such as e-wallets, into loyalty apps to provide convenience and flexibility for consumers.
3. Data-driven Decision Making - Opportunity to leverage consumer feedback and data collected through loyalty apps to make informed decisions and optimize app features for better user experience.
Industry Implications
1. Retail - Disruptive innovation opportunity for retailers to develop their own loyalty apps with personalized features and integrated mobile payment options.
2. Mobile Payment Solutions - Opportunity for mobile payment solution providers to partner with retailers and develop loyalty app integration to enhance convenience for consumers.
3. Data Analytics - Opportunity for data analytics companies to assist retailers in analyzing consumer feedback and app usage data to make data-driven decisions for app optimization.
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