Candid Courtship Editorials

The Vogue Russia My Sweet May Photoshoot Captures Blunt Romance

The Vogue Russia My Sweet May editorial puts candid romance-ridden images of models Emily Didonato and Jarrod Scott on display. Now apart of the May 2015 issue of the publication, the photoshoot was captured by Mariano Vivanco who placed sandy shores and bright blue waters in front of his lens.

Stylist Olga Dunina put together numerous couple-specific outfits for My Sweet Many. In many of the captures, Didonato and Scott matched with a consistent army green, ivory and dark brown color palette.

Whether strolling barefoot or peering at one another through glass walls, this feature delivered pops of passion at each turn. For pairs looking to make stylish impressions while on vacation this season, these ensembles will provide optimal reference points.

Candid Romance Editorial
The popularity of capturing candid romance in editorials presents an opportunity for fashion brands to incorporate such intimate and emotional elements into their campaigns.
Couple Fashion
The emphasis on couple fashion in this editorial highlights a growing trend of brands targeting couples or promoting matching outfits and accessories.
Beach Fashion
The beach-themed editorial presents a continuing trend of fashion brands incorporating beachwear and accessories into their collections.

Industries Being Reshaped

Fashion
This editorial belongs to the fashion industry and its popularity among couples presents a disruption for brands when planning their visual campaigns.
Photography
The popularity of candid and emotional photography in fashion editorial presents a disruption for traditional staged photography in advertising campaigns.
Tourism
The inclusion of resort wear in a beach-themed editorial presents an opportunity for the tourism industry to showcase different destinations and their fashion styles.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 48%
Activity 44%
Freshness 8%

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