This infographic by 'My Destination' explains how mobile technology has drastically changed the travel industry in a positive way. According to this chart, 17% of consumers have researched a trip on a mobile app or website, while 12% have downloaded travel-related apps.
It appears that the United Kingdom has the highest percentage of mobile penetration and has a 47% rate of people who are booking trips online. The United States comes in a close second with a 40% rate of people who are booking travel plans online. Due to the fact that a large percentage of people own smartphones, it allows for easy access to social media sites, which according to this chart aids in driving 78% of traffic to travel sites.
What's Driving This Trend
- Mobile Technology in Travel
- The increasing use of mobile apps and websites for travel research and booking is disrupting the travel industry.
- Mobile Penetration and Travel Booking
- The high mobile penetration rates in the United Kingdom and the United States are driving the shift towards online travel booking.
- Social Media Traffic to Travel Sites
- Social media platforms are playing a significant role in driving traffic to travel sites, presenting opportunities for disruptive innovation.
Who This Affects Most
- Travel and Tourism
- The travel and tourism industry is seeing disruptive innovation opportunities with the increasing use of mobile technology for booking and increased reliance on online travel research.
- Mobile App Development
- The rise in mobile app usage for travel research and booking creates opportunities for disruptive innovation in mobile app development for the travel industry.
- Social Media Marketing
- The reliance on social media platforms for driving traffic to travel sites opens up opportunities for disruptive innovation in social media marketing strategies for the travel industry.
