This infographic by 'My Destination' explains how mobile technology has drastically changed the travel industry in a positive way. According to this chart, 17% of consumers have researched a trip on a mobile app or website, while 12% have downloaded travel-related apps.
It appears that the United Kingdom has the highest percentage of mobile penetration and has a 47% rate of people who are booking trips online. The United States comes in a close second with a 40% rate of people who are booking travel plans online. Due to the fact that a large percentage of people own smartphones, it allows for easy access to social media sites, which according to this chart aids in driving 78% of traffic to travel sites.