Entertaining Musical Party Games

Sonos Creates a Gamified Experience Around Its Product

Smart speaker brand Sonos boasts a musical party game that is bound to entertain guests during holiday dinners and get-togethers. All participants need is Wi-Fi, the Sonos mobile app, pens, paper, and a hat. Players are invited to write three situational prompts that call for a catered music intervention. These can range from things like 'horrifying wake-up calls' to 'songs to sing in the shower.' The pieces of paper are thrown in a hat. The 'MC' is in charge of pulling prompts, while the rest are DJs. Each song is played for about 30 seconds and the MC picks a favorite. Each song is one point and the first to reach five wins.

Sonos' musical party game is debuted through a video campaign featuring Bobby Brek and Karamo Brown from Queer Eye for the Straight Guy.

Gamified Musical Experiences
Brands can create interactive and engaging games centered around music to entertain and engage their customers.
Music-driven Social Gatherings
Utilizing music as a focal point, brands can provide unique experiences and enhance social interactions during parties and events.
Collaborative DJ Experiences
Creating platforms that allow multiple participants to DJ and curate music playlists can bring a collaborative and immersive element to parties and gatherings.

Sectors Adopting This

Smart Speaker
Smart speaker brands can integrate gamified features and experiences to enhance user engagement and adoption.
Event Planning
Event planning companies can incorporate music-focused games and experiences to create memorable and entertaining events for their clients.
Mobile App Development
Developers can create innovative music-related mobile apps that enable users to interact, curate playlists, and participate in gamified experiences.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 49%
Freshness 8%