Sonos Creates a Gamified Experience Around Its Product
Smart speaker brand Sonos boasts a musical party game that is bound to entertain guests during holiday dinners and get-togethers. All participants need is Wi-Fi, the Sonos mobile app, pens, paper, and a hat. Players are invited to write three situational prompts that call for a catered music intervention. These can range from things like 'horrifying wake-up calls' to 'songs to sing in the shower.' The pieces of paper are thrown in a hat. The 'MC' is in charge of pulling prompts, while the rest are DJs. Each song is played for about 30 seconds and the MC picks a favorite. Each song is one point and the first to reach five wins.
Sonos' musical party game is debuted through a video campaign featuring Bobby Brek and Karamo Brown from Queer Eye for the Straight Guy.
Sonos' musical party game is debuted through a video campaign featuring Bobby Brek and Karamo Brown from Queer Eye for the Straight Guy.
Trend Themes
1. Gamified Musical Experiences - Brands can create interactive and engaging games centered around music to entertain and engage their customers.
2. Music-driven Social Gatherings - Utilizing music as a focal point, brands can provide unique experiences and enhance social interactions during parties and events.
3. Collaborative DJ Experiences - Creating platforms that allow multiple participants to DJ and curate music playlists can bring a collaborative and immersive element to parties and gatherings.
Industry Implications
1. Smart Speaker - Smart speaker brands can integrate gamified features and experiences to enhance user engagement and adoption.
2. Event Planning - Event planning companies can incorporate music-focused games and experiences to create memorable and entertaining events for their clients.
3. Mobile App Development - Developers can create innovative music-related mobile apps that enable users to interact, curate playlists, and participate in gamified experiences.
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