Burt's Bees' multi-purpose balm is an ideal on-the-go item that can prove to be life-saving, especially in the winter when we are all experiencing the heightened perils of dry skin. The fully natural formula is lightweight and non-greasy, powered by squalene, which is a plant-derived emollient. Part of the brand's Goodness Glows range, the Miracle Balm can be used on anything—from your face and lips to your cuticles and elbows. In addition, it absorbs quickly into the skin, taking away any annoyance or discomfort.
Like every other Burt's Bees product, the multi-purpose balm has not been tested on animals and its ingredients have been responsibly sourced. The company is Leaping Bunny Certified, as well as CarbonNeutral® certified, speaking further to Burt's Bees commitment to sustainable practices in packaging, as well as in manufacturing.
Image Credit: Burt's Bees
Key Themes Behind This Trend
- Natural Skincare
- Opportunity for other companies to innovate by researching and developing their own plant-derived emollients and using sustainable practices in packaging and manufacturing.
- Multi-purpose Beauty Products
- Opportunity for other companies to create their own versatile, on-the-go beauty products that cater to busy individuals looking to simplify their routines.
- Cruelty-free Certification
- Opportunity for other companies to make a commitment to not testing on animals and obtaining certifications to increase their credibility in the market.
Where This Applies
- Skincare
- Companies in the skincare industry can develop their own natural multi-purpose balms and expand their product line to cater to individuals looking for versatile and natural products.
- Beauty
- Companies in the beauty industry can create their own multi-purpose beauty products that simplify the beauty routine and appeal to busy individuals.
- Manufacturing
- Manufacturing companies can market their sustainable practices and target companies who are committed to sustainability and ethical sourcing.
