Naturium has introduced the Glow Getter Multi-Oil Body Scrub — a sugar-based exfoliant formulated with linoleic-rich botanical oils, 20 percent glycerin, and squalane.
Naturium's product is sure to pique the interest of consumers as it combines gentle physical exfoliation through sugar crystals with deep hydration from a blend of safflower, rosehip, jojoba, and sea buckthorn oils. This makes for a gel-like formula that removes rough, dull skin while leaving behind a smooth, silky-soft finish. The inclusion of linoleic-rich oils, particularly safflower and rosehip, is noteworthy because the ingredients are known not only for their barrier-supporting properties but also for their high concentrations of essential fatty acids.
Additionally, the Glow Getter Multi-Oil Body Scrub's vanilla-coconut scent elevates the application experience.
Image Credit: Naturium
What's Driving This Trend
- Barrier-supporting Exfoliation
- Hybrid scrub formulas that pair gentle physical exfoliants with lipid-rich ingredients signal potential for body care products that polish skin without compromising moisture retention.
- Oil-infused Body Care
- Botanical oil blends in rinse-off formats create room for sensorial products that deliver the nourishing benefits typically associated with leave-on treatments.
- Dessert-scented Skincare
- Indulgent fragrance profiles such as vanilla-coconut add emotional appeal to functional body care, expanding premium positioning through multisensory routines.
Who This Affects Most
- Personal Care
- Advanced body scrubs with glycerin, squalane, and essential fatty acids reflect a shift toward treatment-led cleansing and exfoliation formats.
- Beauty Retail
- Shelf-ready hybrid products combining exfoliation, hydration, and scent offer retailers differentiated body care options suited to consumers seeking simplified routines.
- Ingredient Manufacturing
- Demand for linoleic-rich botanical oils and skin-compatible humectants supports ingredient innovation around multifunctional, barrier-focused formulations.
