The 'MTV Sweetheart' Film Short Features Oscillating Treats

 - Apr 28, 2012
References: zeitguised &
The 30 second 'MTV Sweetheart' film short displays an undulating explosion of candy. The production was spearheaded by MTV WDS and the creative design experts at Universal Everything. What begins with a compact ornate heart turns into a dazzling array of floating pink, purple and orange sweets, entrancing viewers with an assortment of glossy shattered pieces.

The Sweetheart project is a part of a broader MTV-commissioned pop-art series. The brand is known for its visionary qualities, in part due to the young audience to which it caters. The organization hardly ever releases a show or feature without paying excessive attention to graphic design, and this particular exhibit further solidifies its artistic capacities. The showcasing of images here is remarkable, demonstrating what can be produced with simple, everyday delicacies.