MTV Launches MTV Style Site for the Fashion-Hungry
Tiana Reid — June 25, 2010 — Tech
The new MTV Style site seems like a natural progression for the cable TV network that offers a bundle of fashion-related reality shows. The stars of ‘The Hills’ and ‘The City’ are always in the pages of the glossy gossip weeklies, a lot of the time for their sartorial choices (good and bad).
Launched at 12:00 pm ET on June 23, 2010, the blog-style site already has over a dozen posts. Would you visit the MTV Style site for fashion inspiration?
Launched at 12:00 pm ET on June 23, 2010, the blog-style site already has over a dozen posts. Would you visit the MTV Style site for fashion inspiration?
Trend Themes
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Fashion-related Reality Shows — Opportunity to create innovative new reality shows that focus exclusively on fashion.
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Blog-style Fashion Sites — Potential for creating blog-style sites that offer fashion inspiration and content.
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Influence of Celebrity Fashion — Disruptive innovation opportunity to leverage celebrity fashion choices for branding and marketing.
Industry Implications
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Television Production — Disruptive innovation potential in developing fashion-centric reality shows for television.
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Fashion E-commerce — Opportunity to create blog-style fashion websites that drive e-commerce sales.
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Marketing and Branding — Potential for leveraging celebrity fashion to enhance branding and marketing strategies.
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