The MSGM FW14 ad campaign is making a powerful statement. Although it isn't the first time that a fashion brand has enlisted gay models for its photoshoots, the overtly loving and sensual poses is somewhat new. Yes, no one is a stranger to sapphic editorials, yet knowing that the models are a real-life couple gives the MSGM FW14 campaign a bigger impact.
Shot by photographer Giampaolo Sgura, the MSGM FW14 ad campaign stars models Antonina Petkovic and Kate Bogucharskaia. Clad in hooded jackets, heart-adorned coats and trenches, they embraces beautifully for the camera and their audience. By focusing on intimate and positive imagery of same-sex relationships on a commercial level, the Italian brand takes a strong stance against inequality and discrimination.