Mr. Porter's 'The Look' series is now featuring Gossip Girl star Chase Crawford. The film and pictures match Crawford's on and off-screen style with the retailer's velvet blazers by Dolce & Gabbana and dinner jackets by Acne.
In true Mr. Porter style is the pairing of high brow images, shot by Angelo Pennetta here, with an in-depth interview. Writer Freddie Campion profiles Crawford with a review of his involvement in the Gossip Girl empire, and of what lays ahead for the Texas native.
Crawford speaks of his rise within the industry as a broadcast journalism student, valet boy and TV commercial actor. As Gossip Girl is coming to a close, Campion asks the inevitable what's next question. The response will surprise fans, "I want to do something really shocking. I know I'm capable of it. The right thing just has to come up."
What Makes This Trend Stand Out
- Celebrity Menswear Campaigns
- Opportunity for brands to collaborate with celebrities to showcase men's fashion in innovative and trendy ways.
- High Brow Imagery
- Potential for luxury brands to use high-end imagery to create aspirational brand experiences for consumers.
- In-depth Interviews
- Opportunity to provide customers with exclusive access to celebrities through interviews, creating a sense of personal connection and authenticity.
Sectors Adopting This
- Fashion
- Fashion brands can leverage celebrity partnerships to create unique menswear campaigns and capture the attention of the target audience.
- Luxury
- Luxury brands can use high brow imagery to position themselves as aspirational and exclusive to attract affluent consumers.
- Media & Entertainment
- Media outlets can offer in-depth interviews with celebrities, providing unique and valuable content that appeals to their audience and generates engagement.
