Mr. Bailey and adidas Originals Unveiled the Ammonite Superstar
Riley von Niessen — November 23, 2020 — Art & Design
In a partnership with adidas Originals, Mr. Bailey, an industrial designer who's based out of London, unveiled a new project called 'Ammonite Superstar: The Evolution of the Shell Toe.'
For the sneaker concept, Mr. Bailey transforms the brand's 'Superstar' silhouette, a classic model that's characterized by its sleek leather build and three stripe branding. In the updated design, Mr. Bailey adds a Shell Toe that takes cues from ammonoids—an extinct marine species that have flat-coiled shells. Apart from adding a futurist aesthetic to the design, the Shell Toe is said to offer increased "buoyancy and stability of the cephalopod, which makes for a unique wearing experience."
As a concept project for adidas Originals' 'Catalyst for Change' program, the sneaker was created to celebrate the 50th anniversary of the Superstar, however will not be released.
Image Credit: Mr. Bailey
For the sneaker concept, Mr. Bailey transforms the brand's 'Superstar' silhouette, a classic model that's characterized by its sleek leather build and three stripe branding. In the updated design, Mr. Bailey adds a Shell Toe that takes cues from ammonoids—an extinct marine species that have flat-coiled shells. Apart from adding a futurist aesthetic to the design, the Shell Toe is said to offer increased "buoyancy and stability of the cephalopod, which makes for a unique wearing experience."
As a concept project for adidas Originals' 'Catalyst for Change' program, the sneaker was created to celebrate the 50th anniversary of the Superstar, however will not be released.
Image Credit: Mr. Bailey
Trend Themes
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Shell Toe Sneakers — Opportunity to create innovative shoe designs inspired by natural forms and materials.
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Futurist Aesthetics — Opportunity to incorporate futuristic design elements into various products and industries.
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Celebrating Milestones — Opportunity to create commemorative projects for special anniversaries or occasions.
Industry Implications
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Footwear — Opportunity to introduce new sneaker designs that are inspired by nature and offer unique wearing experiences.
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Fashion — Opportunity to incorporate futuristic design elements into clothing and accessory lines.
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Consumer Goods — Opportunity to create limited-edition commemorative products for special occasions or milestones.
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