Japanese fashion labels uniform experiment and BURTLE work in collaboration to design a new iteration of the mountain parka that boasts built-in fans. It takes the classic zippered outerwear and reworks it to meet new design standards, retaining elements including the waterproof sensibilities.
The most notable features are the two fans informed within the jacket powered by batteries. These fans can also be removed from the wearable and the purpose of it is to increase better air circulation throughout the body. This blends together both style and function -- in terms of the exterior design, it boasts graphics on the front and the back. There is also reflective typography that reads "FRGMNT" as a nod to designer Hiroshi Fujiwara.
Why This Trend Is Growing
- Built-in Fan Fashion
- Disruptive innovation opportunity: Explore the integration of built-in fans in various fashion items to enhance comfort and air circulation.
- Smart Wearable Technology
- Disruptive innovation opportunity: Develop technologies that can be seamlessly integrated into clothing to provide unique functionalities and enhance user experience.
- Sustainable Outdoor Gear
- Disruptive innovation opportunity: Create eco-friendly waterproof jackets with innovative features to cater to the growing demand for sustainable outdoor apparel.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Collaborate with fashion labels to introduce innovative and functional designs that merge style and utility.
- Technology
- Disruptive innovation opportunity: Partner with fashion brands to develop smart wearable technologies that redefine the boundaries of fashion and technology.
- Outdoor Apparel
- Disruptive innovation opportunity: Collaborate with outdoor gear companies to design sustainable and technologically advanced waterproof jackets for outdoor enthusiasts.
