The MORI Folding Bike has been proposed as the solution to broadening the cyclist market and attracting new riders. The reason why this concept would likely succeed is because it offers an impressive collection of unfamiliar features in a surprisingly small package.
Janus Yuan worked to target busy women especially and thus decided that the two-wheeler would have to be quite versatile. Its innovative transformable frame enables it to easily evolve according to one's changing needs, becoming a shopping trolly, a scooter and a bicycle with the capacity to be compactly reconfigured for storage.
Another alluring feature of the MORI Folding Bike is its 3D-printed manufacturing. This opens up the possibilities for the consumer to design the look of her own e-bike with her choice of color, texture and pattern.