The Morfium Resort 2012 Campaign reminds viewers of the Greek Goddess aesthetic, as model Dusica Savic resembles an ancient beauty.
The name Morfium comes from the messenger angel Morpheus, who was the Greek God of dreams. As people slept, the God would visit the thoughts of these individuals to relay messages and advice. The collection is hence inspired from this theme and the collection showcases Dusica Savic drenched in water, and in certain photos she lays delicately beside jagged rocks. Beautifully captured by Dusan Jaukovic, the photos cater to women who want to look as seductive as ever, wet or dry.
So if you want to get the most of the Morfium Resort 2012 campaign, hop in the ocean with a copy of the shoot and bask in the amazing fashion suggestions.
Key Themes Behind This Trend
- Greek Goddess Aesthetic
- Disruptive innovation opportunity: Develop a clothing line that combines modern fashion with Greek goddess-inspired aesthetics.
- Water-themed Photography
- Disruptive innovation opportunity: Create a platform or service that connects photographers specializing in water-themed shoots with brands and clients in need of such imagery.
- Seductive Wet Look
- Disruptive innovation opportunity: Design and market a line of beauty products specifically catering to achieving a seductive wet look, popularized by the Morfium Resort 2012 campaign.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Introduce sustainable materials and production practices to the fashion industry to align with the Greek goddess aesthetic trend.
- Photography
- Disruptive innovation opportunity: Develop AI-powered image recognition software that can identify and categorize water-themed photography, offering an efficient solution for photographers and clients searching for specific content.
- Beauty
- Disruptive innovation opportunity: Create a line of water-resistant beauty products that allow individuals to achieve and maintain a seductive wet look, reflecting the trend highlighted by the Morfium Resort 2012 campaign.
