Omega and Swatch Release New Space-Themed MoonSwatch Collection
Niko Pajkovic — March 24, 2022 — Fashion
Omega and Swatch, two iconic Swiss watchmakers, have teamed up for the first time to deliver a more accessible version of the Speedmaster Moonwatch dubbed the MoonSwatch. The sleek new timepiece comes equipped with signature Swatch materials, such as a BIOCERAMIC case, a premium quartz movement, and the brand's go-to blend of bio-sourced plastic and ceramic throughout.
In terms of design, the new watch closely mimics the Speedmaster Moonwatch, delivering a 42mm case and tachymeter scale. The new collection consists of 11 different space-themed pieces, each of which is based on a unique planet. In addition, all versions arrive in visually striking color schemes and come finished with a co-branded velcro strap.
The new MoonSwatch collection is set to drop on March 26 and will be available to order through Swatch's website.
Image Credit: Swatch
In terms of design, the new watch closely mimics the Speedmaster Moonwatch, delivering a 42mm case and tachymeter scale. The new collection consists of 11 different space-themed pieces, each of which is based on a unique planet. In addition, all versions arrive in visually striking color schemes and come finished with a co-branded velcro strap.
The new MoonSwatch collection is set to drop on March 26 and will be available to order through Swatch's website.
Image Credit: Swatch
Trend Themes
1. Space-themed Timepieces - Opportunity to disrupt the luxury timepiece market by creating more affordable, customizable and appealing space-themed watches.
2. BIOCERAMIC Materials - Opportunity to explore BIOCERAMIC materials for diverse applications such as in medical devices, automotive parts and more.
3. Velcro Straps - Opportunity to innovate and create sustainable, long-lasting, and comfortable velcro straps for various products such as shoes, bags, garments, and more.
Industry Implications
1. Watchmaking Industry - The watchmaking industry can explore new designs, materials and partnerships to cater to markets willing to pay for space-themed, eco-friendly and affordable watches.
2. Consumer Electronics Industry - The consumer electronics industry can leverage ceramic-based materials, especially BIOCERAMIC, for developing next-gen applications such as earbuds, smartphones, wearables and more.
3. Fashion Industry - The fashion industry can reimagine velcro straps with a sustainable and eco-friendly focus, using them to replace traditional fasteners in various products.
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