Dover Street Market and adidas Originals work in collaboration to re-launch the monochromatic Stan Smith sneakers that were a part of their previous work together. The sneakers have special branding that reference both contributing efforts to embody a simplistic sense of elegance.
It is made with premium materials in the options of either all black or all white. It is constructed from a high-gloss full grain leather material throughout the upper. Branding an be found at the tongue in a very minimal design with perforated accents at the quarter panels. The iconic Three Stripes detail in foil is removed to give it an ultra minimal look. The insoles are also detailed with co-branding details to round it all out.
Image Credit: Dover Street Market
Key Themes Behind This Trend
- Monochromatic Branded Footwear
- Opportunity for brands to collaborate and re-launch monochromatic footwear with special branding for a simplistic sense of elegance.
- Premium Materials
- Innovative opportunity to construct footwear using high-gloss full grain leather material for a sleek and luxurious look.
- Minimalistic Design
- Disruptive innovation opportunity in the removal of iconic details to create ultra minimalistic footwear.
Where This Applies
- Fashion
- Fashion brands can explore collaborations with footwear companies to re-launch monochromatic branded products and embrace minimalistic designs.
- Sporting Goods
- Sporting goods companies can utilize premium materials like high-gloss full grain leather to create stylish and visually appealing footwear.
- Retail
- Retailers can capitalize on the trend of monochromatic branded footwear by stocking and promoting these minimalistic designs to customers.
