Anti-Princess Attire

Monique Lhuillier Disregards Ball Gowns for 2010

In a bid to keep up with the recent wave of architecturally-inspired clothes, Monique Lhuillier opted in with “sharply defined structure and the rich embellishment of those perennial fashion icons, the Masai of East Africa.”

Another change for Monique Lhuillier, a designer best known for her elegant and sophisticated ball gowns, was the absence of them. But while there was not a ruffly ball gown in sight, there were certianly more than enough sleekly draped evening gowns.

My favourite pieces from Monique Lhuillier’s Spring ‘10 collection? The very modish tailored jacket with a black-edged bow-belt and neckline, as well as a black chiffon evening gown belted at the waist with see-through voluminous sleeves.

Architecturally-inspired Clothes
Disruptive innovation opportunity: Create a line of architecturally-inspired clothes that combine structure and embellishment from different cultures.
Sleekly Draped Evening Gowns
Disruptive innovation opportunity: Design sleekly draped evening gowns that offer a modern and sophisticated alternative to traditional ball gowns.
Tailored Jackets with Bow-belt
Disruptive innovation opportunity: Develop tailored jackets with unique bow-belt details that add a touch of elegance and modernity to formal wear.

Who This Affects Most

Fashion Design
Disruptive innovation opportunity: Explore new design techniques and cultural influences to create innovative fashion designs.
Evening Wear
Disruptive innovation opportunity: Embrace sleek and modern designs in the evening wear industry to cater to customers looking for alternatives to traditional ball gowns.
Formal Wear Accessories
Disruptive innovation opportunity: Develop unique accessories like bow-belts that redefine formal wear and bring a fresh perspective to the industry.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 47%
Freshness 8%