The Moncler Genius Project is a celebration of collaboration, an interdisciplinary approach to fashion. As an end to this design-forward year of innovative outfits and fabrics, the luxurious label releases a collection, simply dubbed 'Special Items,' that offers a selection of functional yet stylish sports gear. From a snowboard that has been produced through a partnership between Burton and Hiroshi Fujiwara to a Palm Angels x Fracesco Ragazzi skate deck.
Surely, this approach to functional sports products propels the Moncler Genius Project from a fashion-focused initative to a truly interdisciplinary venture. In addition to this, Special Items also sees a vinyl recorded by Alexander Desplat, as well as "a pair of the legendary long-sleeved, down-filled gloves."
Why This Trend Is Growing
- Interdisciplinary Fashion
- Collaboration between fashion and sports leads to innovative functional products.
- Luxury Sports Gear
- The fusion of luxurious labels with sports products creates high-end functional items.
- Designer Collaborations
- Partnerships between designers and sporting goods companies create stylish and functional products.
Industries Being Reshaped
- Sporting Goods
- Innovative collaborations with fashion designers provide opportunities for sporting goods companies to create new lines of fashion-forward and highly functional products.
- Luxury Fashion
- Partnering with sports companies to create luxurious sports gear can open up new markets and create new revenue streams for luxury fashion brands.
- Music Industry
- The use of vinyl records in collaboration with fashion brands and sporting goods companies provides opportunities for the music industry to reach new audiences and markets.
