Ugg and Molly Goddard Have Released a FW20 Line Together
Ellen Smith — September 22, 2020 — Fashion
Ugg is making a huge comeback for the Fall/Winter season having just announced partnerships with Telfar and Claire Tabouret, now the iconic boot brand is back with a newly announced partnership with British designer Molly Goddard.
The collaborative line will feature comfortable slippers and extreme platform slip-ons, deviating from the more traditional look of the brand to offer a little eccentricity. The platform shoes arrive in bold colorways that include a deep burgundy red and a classic seafoam green.
According to Goddard, “We wanted to make something bold and colorful, to play with the UGG DNA,..The outcome are shoes that are wearable, fun, with a much-needed sense of humor, given the times…and I think still very elegant!”
Image Credit: Jason Lloyd Evans, Ugg
The collaborative line will feature comfortable slippers and extreme platform slip-ons, deviating from the more traditional look of the brand to offer a little eccentricity. The platform shoes arrive in bold colorways that include a deep burgundy red and a classic seafoam green.
According to Goddard, “We wanted to make something bold and colorful, to play with the UGG DNA,..The outcome are shoes that are wearable, fun, with a much-needed sense of humor, given the times…and I think still very elegant!”
Image Credit: Jason Lloyd Evans, Ugg
Trend Themes
1. Collaborative Footwear Collections - Disruptive innovation opportunity: Partnering with different brands/designers to create unique footwear collections that deviate from traditional styles and offer bold and colorful options.
2. Elevated Platform Shoes - Disruptive innovation opportunity: Creating platform shoes with extreme heights and bold colorways that provide a mix of comfort, style, and eccentricity.
3. Revival of Ugg Boots - Disruptive innovation opportunity: Collaborating with popular designers to bring fresh reinterpretations of Ugg boots, attracting new audiences and driving a comeback in popularity.
Industry Implications
1. Fashion Collaborations - Disruptive innovation opportunity: Exploring partnerships between fashion brands and designers to create unique collaborative collections that generate buzz and excitement in the industry.
2. Footwear - Disruptive innovation opportunity: Innovating in the footwear industry by designing and producing elevated platform shoes with bold colorways, tapping into the demand for unique and eye-catching footwear options.
3. Luxury Footwear - Disruptive innovation opportunity: Reinventing luxury footwear by combining comfort and style in unconventional ways, such as creating elegant yet eccentric platform shoes, attracting fashion-forward consumers seeking distinctive designs.
4.2
Score
Popularity
Activity
Freshness
