Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

1930s French Fashion Art

The Modes et Travaux Illustrations are Vintage and Vivacious

— July 23, 2011 — Fashion
The Modes et Travaux illustrations are a veritable must see for any true fan of French fashion, especially if they value vintage French style.

The illustrations are heavy on color and detail, depicting an aristocratic like proper swagger that is clearly an influence on the style of upper-class chic women of today. The Modes et Travaux illustrations are a portal into a bygone era, where it was the social and cultural norm for French society women to dress to the nines, complete with a gorgeous hat, for any social event or gathering.

My favorite image features three stylish (and clearly wealthy) women, one draped in a fur coat with a matching rag, another wearing a brown coat and high-waisted belt, and the last wearing a burgundy coat and pants ensemble. All three women are wearing posh hats, and all wear the same stereotypical sneering expression that screams 'holier than thou.' This, to me, is the essence of the Modes et Travaux illustrations -- a place in time where upper-crust French society women were the most beautiful, brutal and stylish on the planet.

Implications - In the last few years, contemporary society has seen a marked change in the way it values retro style. Consumers are obsessed with cultural mores of the past, especially fashion-wise, and try their best to co-opt them or modernize them. A company can benefit from this fad by highlighting their past and including old ads or pictures in their marketing. By showing consumers how far they've come, they engender goodwill, trust, and brand loyalty from the vintage obsessed public.