Minimalist Modern Lanterns

FollowMe by Marset Provides a Sweet Illumination for Indoors & Outdoors

While traditional lanterns have a charm about them than many who appreciate retro and rustic aesthetics can't help but appreciate, there are other people who prefer to enjoy more modern lanterns. FollowMe is such a modern lantern, boasting a minimalist design with sleek lines and a basic palette. Yet the makeup of the modern lantern has a bit of a quirkiness to it that ensures it is far from boring.

Designed by Marset, the modern lantern is made for both indoor and outdoor use. Cool Hunting writes that it is "an LED table lamp inspired in form and function by the traditional oil lantern." With a warm glow and a wooden handle, people will want to take it with them everywhere.

Minimalist Design
Opportunity for businesses to create modern products with sleek lines and a basic palette.
Indoor-outdoor Versatility
Opportunity for businesses to design functional and stylish products that can be used in both indoor and outdoor settings.
Retro Aesthetics
Opportunity for businesses to cater to the market of people who appreciate retro and rustic aesthetics.

Who This Affects Most

Lighting
Opportunity for lighting manufacturers to develop innovative LED products inspired by traditional styles.
Home Decor
Opportunity for home decor brands to offer modern lanterns as stylish and functional lighting options.
Outdoor Gear
Opportunity for outdoor gear companies to create portable and versatile lanterns for camping and outdoor activities.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 29%
Freshness 8%