Innovator Nate Borozinski from Kansas has designed a modern analog clock that inspires us to “stop and think about time in a new way,” according to its site. The ‘Muse Clock’ is made with a 15 inch powder coated aluminum frame, two colored panels that tells time through rotation and a polished glass face.
This sleek way of telling time on this analog clock is tastefully cryptic and can be extremely confusing. Inspired by the way Ancient Egyptians told time using the Base 12 system, the clock splits a standard 24 hour day into two separate 12 hour periods. While the blue face represents the hour, the orange face shows the minute axis. The longest hands of the clock projecting out nearest to the edge of the clock point to positions on the clock that users are able to recognize even without numbers. As these discs rotate, they create aesthetically pleasing visuals as they shape-shift in size and color.
As Borozinski says in his video, “enjoy this moment, take it in, there’ll never be a moment just like this.”
What's Driving This Trend
- Modern Analog Clocks
- Opportunity to capitalize on the growing trend of unique and artistic clock designs that challenge traditional notions of telling time.
- Base 12 System
- Opportunity to introduce new time-telling systems that deviate from the traditional 24-hour system.
- Aesthetically Driven Products
- Opportunity to develop products that prioritize both function and design for an enhanced user experience.
Who This Affects Most
- Home Decor
- Opportunity to offer consumers unique and artistic clock designs as a way to elevate their home decor.
- Luxury Goods
- Opportunity to create high-end analog clocks that showcase innovative and aesthetically striking designs.
- Art Supplies and Stationery
- Opportunity to develop art supplies and stationery products that take inspiration from innovative clock designs.
