The most important new trend in marketing and communications is also the most misunderstood. Internationally, the use of mobile marketing platforms is a standard and integral part of the marketing mix. It is rare to see an ad, billboard, television commercial or packaging in Europe and Asia that does not include a text messaging code.
Trends show that campaigns are moving from single, large prize awards to longer promotions with smaller, constant prizes. Consistency and persistency are key to drive consumer behavior and encourage text adoption.
As games for mobile phones become more sophisticated, revenues will increase â€" with many more contest-games on the horizon. Popular mobile games are predominantly of the simple, puzzle type. However, with technical advances in phone handsets and wireless networks, more sophisticated offerings are growing in number.
Top 10 Trends for 2007
1 Advertising-supported games
2 Get set for D2C
3 Next-generation N-Gage
4 More connectivity and multiplayer
5 Tetris will sell millions of downloads
6 More crossover with Web and online gaming
7 At last, 3D gaming will take off
8 Flash Lite will make an impact
9 Mobile game audio finally gets some props
10 More camera and LBS games
For more information contact:
Mitch Fanning, Senior Account Manager
Tri-Media Integrated Marketing Technologies
Niagara-Toronto-Kansas City, Since 1986
p:1-905-732-6431 toll free: 1-800-367-0766
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