Trail-Ready Functional Footwear

Merrell 1TRL Joins Dime on a Collaborative Moab Sneaker

Montreal-based skate label Dime works in collaboration with Merrell 1TRL on its own iteration of the Moab sneaker model for the season. The shoes are made from soft suede materials throughout the upper and highlight functionality in mind as it is a trail sneaker at the core.

The technical sneakers come in a purple and white collaborative and the upper is made from mesh as well to add some breathable elements for the wearer. Additional details include the branding that can be seen on the side of the upper in a minimal design language with its tonal look. It all sits on top of a chunky Vibram sole unit foundation to round it all out.

Image Credit: Instagram, @Dimemtl, @Merrell_1trl

Functional Footwear Design
Opportunity to develop and market footwear that prioritizes both style and function for outdoor activities.
Collaborative Product Development
Opportunity to partner with complementary brands and create unique products for target markets.
Sustainable Trail Sneakers
Opportunity to design and produce trail sneakers using sustainable materials and processes to appeal to environmentally-conscious consumers.

Sectors Adopting This

Footwear
The footwear industry can innovate by producing functional footwear that meets consumer needs for outdoor activities.
Fashion
Fashion industry can collaborate with outdoor brands to create unique product lines that cross-market to customers.
Sustainability
The sustainability industry can focus on developing and incorporating environmentally-friendly materials in trail sneakers to appeal to eco-conscious consumers.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 54%
Freshness 15%

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