With Easter on the horizon, Welch’s Fruit Snacks unveiled a new festive offering for 2020 -- the Welch’s Mixed Fruit Easter Egg. The Easter fruit snacks are made with real fruit and are a great addition to your Easter basket, providing an alternative to the traditional chocolate eggs.
The Welch’s Mixed Fruit Easter Egg is available in 3-ounce eggs and includes 6 fun-sized pouches inside. The fruit snacks themselves boast seasonally appropriate shapes including a purple bunny, yellow chick, orange egg, red egg, and a red flower, to mark the arrival of spring.
The Welch’s Mixed Fruit Easter Eggs are available at Target and can also be purchased online from Amazon.
What's Driving This Trend
- Seasonal Fruit Snacks
- Disruptive innovation opportunity: Develop fruit snack products featuring holiday-themed shapes and flavors for various occasions throughout the year.
- Alternative Easter Treats
- Disruptive innovation opportunity: Create and market non-chocolate Easter treats to cater to consumers looking for healthier options or with dietary restrictions.
- Convenient Snack Packaging
- Disruptive innovation opportunity: Design innovative packaging solutions for snack products that offer portion control and ease of use for on-the-go consumption.
Who This Affects Most
- Snack Food Industry
- Disruptive innovation opportunity: Incorporate real fruit ingredients into traditional snack foods to meet the demand for healthier snack options.
- Holiday Treats Industry
- Disruptive innovation opportunity: Explore creative and unconventional ideas for holiday-themed treats to offer unique and memorable products for special occasions.
- E-commerce Industry
- Disruptive innovation opportunity: Develop online platforms and distribution channels specifically tailored for the sale and delivery of seasonal and specialty food products.
