The Philadelphia-based sports brand Mitchell & Ness, which is known for creating clothes for the NFL, MLB, NBA, and NHL, has once again teamed up with Japanese streetwear label BAPE to launch a new basketball collection.
The collaboration is a follow-up to the brands' eye-catching championship jersey collection from 2018, as well as their collections for the MLB and NFL. The new collection combines authentic Mitchell & Ness apparel with BAPE's signature camo print designs. In addition, it pays tribute to four hometown teams: the Los Angeles Lakers, Miami Heat, New York Knicks, and the Brooklyn Nets.
To collection's lookbook features rapper Fabolous as its main model, who is captured wearing a range of uniforms, including Patrick Ewing’s number 33 Knicks jersey.
Image Credit: BAPE
What's Driving This Trend
- Streetwear Sports Apparel
- The intersection of streetwear and traditional sports apparel presents an opportunity for disruptive fashion innovation.
- Collaborative Collections
- Partnerships between brands from various industries can foster unique approaches to product design.
- Tribute Collections
- Collections that show homage to specific teams, athletes, or eras can appeal to both sports and fashion enthusiasts.
Who This Affects Most
- Fashion
- The streetwear and sports apparel industry can utilize this trend to attract younger consumers who appreciate fashion-forward designs.
- Sporting Goods
- Companies who offer team jerseys and other memorabilia can partner with urban streetwear brands to reach previously untapped audiences.
- Retail
- Retailers can tap into the continuous partnership of brands to increase sales with rare, unique, and limited-edition fashion collections.
