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Hair-Scrunch Photo Shoots

Milla Jovovich for Isabel Marant Fall/Winter 2009

— November 13, 2009 — Fashion
Model and actress Milla Jovovich for Isabel Marant's Fall/Winter 2009 campaign is sure to please. The black and white shots were taken by famed fashion photography duo Inez van Lamsweerde and Vinoodh Matadin. Isabel Marant, who frequently collaborates with Emmanuelle Alt, was responsible for styling the ads.

Jovovich looks relaxed and happy in Isabel Marant's furry coats and slouchy shirts that are so soft you want to touch them through your computer screen.

Implications - This particular photo shoot is effective at garnering consumer attention because it seemingly captures the model in candid moments. Consumers equal candidness with transparency, making it much more easy to trust and empathize with a product. Corporations may similarly work on their transparency in order to garner consumer trust from the general population.
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