Waterproof Military-Inspired Boots

Timberland and Haven Team Up to Produce a Pair of Durable Boots

The latest military-inspired boots on the market are created through the collaboration between Timberland and HAVEN. The model takes on the former company's six-inch silhouette.

The footwear is intended to be durable, adaptable and performance-driven. In the creation of the military-inspired boots, Timberland and HAVEN draw inspiration from Canada's four seasons, in search with a model that will bring the most comfort to consumers year-round.

One of the performance-driven features of the boot is that it is lined with GORE-TEX, making the silhouette fully waterproof. The shoe's Vibram lug sole assures superior traction, support, and control as well. In addition, the unique lacing system guarantees to securely hold the foot in place and "provide quick on and offs."

Military-inspired Boots
Opportunity for disruptive innovation in creating durable and adaptable boots inspired by military design.
Waterproof Footwear
Opportunity for disruptive innovation in developing fully waterproof shoes using advanced materials like GORE-TEX.
Performance-driven Design
Opportunity for disruptive innovation in designing boots with superior traction, support, and control for enhanced performance.

Industries Being Reshaped

Footwear
Opportunity for the footwear industry to collaborate with military-inspired designs and advanced waterproof technologies.
Outdoor Gear
Opportunity for the outdoor gear industry to incorporate performance-driven features like superior traction and support in their products.
Fashion Retail
Opportunity for fashion retailers to cater to consumers seeking durable and adaptable boots with military-inspired aesthetics.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 32%
Freshness 8%