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Untoppling Travel Mugs

The Mighty Travel Mug Can't be Tipped Over

— October 15, 2013 — Lifestyle
The Mighty Travel Mug can't be toppled.

Using Smart Grip technology, the mug can't be knocked over, but can still easily be picked up normally when placed on any flat, non-porous surface. Priced at $24, the Mighty Travel Mug has a suction cup-looking object attached at the bottom, making the mug impervious from any pushes, knocks or accidental side slaps across the desk. The mug comes with a leak-proof, 360-degree drink lid, which means you can drink from any side, and a double-insulated wall ensures that your drink stays hot or cold for a longer period of time.

By pressing a one-touch button that locks the lid to prevent leaks, the mug is doubly protected from any stray arm movements. Coming in red and gray, the mug can hold up to 0.47 liters of liquid, and measures 9 inches by 3.5 inches.
Trend Themes
1. Smart Grip Technology - Opportunity for disruptive innovation in developing products with Smart Grip technology to prevent toppling and improve stability.
2. Leak-proof Drink Lids - Opportunity for disruptive innovation in creating leak-proof drink lids that allow for drinking from any side and prevent spills and leaks.
3. Double-insulated Walls - Opportunity for disruptive innovation in designing double-insulated walls to improve thermal insulation and keep drinks hot or cold for longer periods of time.
Industry Implications
1. Travel Accessories - Opportunity for disruptive innovation in the travel accessories industry by developing untoppleable travel mugs with Smart Grip technology and leak-proof drink lids.
2. Kitchenware - Opportunity for disruptive innovation in the kitchenware industry by creating untoppleable mugs with Smart Grip technology and leak-proof drink lids for home use.
3. Promotional Products - Opportunity for disruptive innovation in the promotional products industry by offering branded untoppleable travel mugs with Smart Grip technology and leak-proof drink lids as unique giveaways.
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