waterdrop, the popular direct-to-consumer microdrink brand that began in Europe, recently announced its expanding to the United States. The brand is dedicated to "tackling America's hydration problem," since the "average American drinks an alarming 1.8 cups of water a day, which is drastically below the recommended 8.5."
waterdrop microdrinks are sugar-free, compact cubes that dissolve into water to enrich the flavor. Currently, the brand offers a range of great tasting flavors spanning from Boost (blackcurrant, elderflower and acai) to Zen (star fruit, thyme, and lemongrass). Moreover, one cube from waterdrop offers almost half of consuer's daily essential vitiamins.
Lastly, waterdrop will appeal to eco-conscious consumers as the brand reduces as much as 98 percent of unnecessary packaging and CO2 emissions by drastically reducing transportation emmisions associated wth tradtional plastic waterbottles.
Image Credit: waterdrop
Key Themes Behind This Trend
- Direct-to-consumer Hydration Products
- Opportunity for companies to disrupt the traditional beverage industry and offer innovative ways to promote hydration.
- Microdrinks
- Opportunity for companies to create convenient, on-the-go hydration products that offer added health benefits.
- Eco-friendly Packaging
- Opportunity for companies to appeal to environmentally conscious consumers by reducing packaging and transportation emissions.
Where This Applies
- Beverage Industry
- Companies in the beverage industry can explore new ways to offer hydration products directly to consumers with added health benefits and eco-friendly packaging.
- Health and Wellness Industry
- Companies in the health and wellness industry can incorporate microdrinks into their product offerings, providing consumers with convenient and nutritious hydration options.
- Sustainability Industry
- Companies in the sustainability industry can partner with beverage companies to develop more eco-friendly packaging solutions and reduce transportation emissions.
