Vivacious Velvet Fashions

The Michael Van Der Ham AW11 Collection is Haphazardly Refined

Velvet is going to be huge this year and the Michael Van Der Ham AW11 collection shows why. With a textured shimmer and shine, the velvet medium adds a level of interest to outfits that few materials can. Mix in some vibrant colors and you have some vivacious pieces on your hands.

Moving away from Van Der Ham's patchwork tendencies, the Michael Van Der Ham AW11 collection is also much more refined and sophisticated.

Velvet Fashion
The trend of velvet fashion offers opportunities for innovative designs and luxurious fabric combinations.
Textured Shimmer
The trend of textured shimmer provides opportunities for creating eye-catching and unique fashion pieces.
Vibrant Colors
The trend of vibrant colors allows for bold and vivid fashion choices that stand out from the crowd.

Industries Being Reshaped

Fashion
The fashion industry can take advantage of the velvet trend by incorporating it into their designs and creating luxurious collections.
Textile
The textile industry can explore innovative techniques to produce textured, shimmering fabrics that enhance the overall look of fashion garments.
Design
The design industry has the opportunity to experiment with vibrant colors and textures to create visually striking and modern fashion collections.
SCORE
2.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 16%
Freshness 8%

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