Inspired by the slew of animal prints present throughout the collection, the Michael Kors Spring 2012 campaign has taken on a safari theme. In this safari, however, people won't be keeping their eyes open for elephants, lions and giraffes; they will be captivated by the models instead -- and rightly so.
The Michael Kors Spring 2012 campaign was captured by renowned photographer Mario Testino. Starring nature lovers Karmen Pedaru and Simon Nessman alongside 'tour guide' male model Armando Cabral, the photo shoot was styled by Brana Wolf. The warmth of the sunset is translated in the neutral palette of the outfits she put together. Refreshingly not over-sexualized, this ad campaign focuses entirely on the fashion and theme of the collection.
What's Driving This Trend
- Animal Print Fashion
- Opportunity for disruptive innovation in sustainable materials for animal prints
- Safari-themed Campaigns
- Opportunity for disruptive innovation in virtual reality shopping experiences for safari-themed campaigns
- Nature-inspired Photography
- Opportunity for disruptive innovation in artificial intelligence-assisted photography for capturing nature-inspired themes
Who This Affects Most
- Fashion Industry
- Fashion industry could benefit from sustainability-focused innovations in materials for animal prints and virtual reality shopping experiences
- Photography Industry
- Photography industry could benefit from artificial intelligence-assisted photography for producing nature-inspired themes
- Advertising Industry
- Advertising industry could benefit from incorporating immersive shopping experiences in safari-themed campaigns
